The main objective of BBI x Pharma is to translate the business strategy of a pharmaceutical organization into a Key Performance and Key Process Indicator analytic system, leveraging on the company data and transforming them into a decision-making support tool.
BBI x Pharma is the result of several and diversified project experiences in the pharmaceutical industry gained during the years.
The solution is based on different modules which represent the typical analytics models required in this industry. It is based on a EDWH (Enterprise DataWarehouse), source data system interfaces, tools for data and objectives management, and also many ready-to-use reports and dashborards.
BBI x Pharma consists of a predefined collection of industry specific modules:
Some modules are typically used since a long time in the industry, such as the internal/external sales performance evaluation or sale force effectiveness, but others are the deriving from new areas where Blue BI has achieved innovative expertise:
The modular and predefined structure of BBI x Pharma is a beneficial element to accelerate the system deployment in terms of costs and time-to-market reduction. The modules can be activated separately and symply customized.
The usability of BBI x Pharma can be “on premise”, that is inside the company infrastructure, or “on demand”, based on Cloud computing and on the Software-as-a-Service (SaaS) model.
BBI x Pharma brings the following advantages:
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