BBI for Pharma

The main objective of BBI x Pharma is  to translate the business strategy of a pharmaceutical organization into a Key Performance and Key Process Indicator analytic system, leveraging  on the company data and transforming them into a decision-making support tool.

BBI x Pharma is the result of several and diversified project experiences in the pharmaceutical industry gained during the years.

The solution is based on different modules which represent the typical analytics models required in this industry. It is based on a EDWH (Enterprise DataWarehouse), source data system interfaces, tools for data and objectives management, and also many ready-to-use reports and dashborards.

BBI x Pharma consists of a predefined collection of industry specific modules:


Some modules are typically used since a long time in the industry, such as the internal/external sales performance evaluation or sale force effectiveness, but others are the deriving from new areas where Blue BI has achieved innovative expertise:

  • GeoMarketing integration (business/administrative territories, market research data and/or external sources (e.g.: AC Nielsen, Cegedim-Dendrite, D&B, etc.)
  • Social Media Analysis (Web Reputation, Competitive Intelligence, Market Vision, Weak Signal Detection, Concept e Market exploration)
  • Sales Forecast (based on time series and regression analysis)

The modular and predefined structure of BBI x Pharma is a beneficial element to accelerate the system deployment in terms of costs and time-to-market reduction. The modules can be activated separately and symply customized.

The usability of BBI x Pharma can be “on premise”, that is inside the company infrastructure, or “on demand”, based on Cloud computing and on the Software-as-a-Service (SaaS) model.

BBI x Pharma brings the following advantages: 

  • Providing analysis models ready to run and easily adaptable
  • To semplify and accelarate the system implementation
  • Allowing a ‘quick win’ approach, scalable over time
  • Access to the industry specific deep expertise of Blue BI
  • Implementation Time and cost savings
  • Opportunity to adopt the best BI & Analytics technologies available today in the market


For more info about this solution contact our experts at this link.