GeoMarketing is the integration of geographical intelligence into various aspects of marketing. It allows the development of Business Intelligence systems that use the geographic parameters to make a more effective decision making and supporting the marketing activities of strategy definition, communication, sales, distribution and so on.
But why the Geolocation is useful? What kind of solutions can be deployed and with which functionalities ?
Accordingly with several experiences made in the latest years, Blue BI may answer these questions as next described.
Why Business Intelligence with Geolocation ?
The usage of geo-referenced data belongs to evolution path of Business Intelligence & Analytics systems:
In fact Geolocation enables to add:
Value to the data:
Value to the processes:
Value to the operations:
Which solutions can be adopted ?
Accordingly with the requirements, it is necessary to consider the right approach with the right solution.
Limited requirements can be achieved starting from simple analysis based only on Geo-referenced data, up to adopting a GIS (Geographical Information System) for more complex requirements, which are proper Business Intelligence environments for GeoMarketing, able to correlate digital maps with business contents.
If the first case can be brought back as an extension of the already existing BI, the second one consists instead in a BI system, with its own DB and a collection of specific functions, as an example:
Blue BI supports you in the choice and deployment of the most effective solution, coherently with the business requirements.
In order to semplify the choice of project altenatives and to facilitate the selection of the proper tool, Blue BI has also developed a predefined solution called BBI x GeoMarketing. Learn more.